Project Samples
“You pull this [work] together with such grace. Way to go. Brilliant. Thank you!!!”
— RNW Executive Director
Marketing and Communication
ROLES
Content creator and producer
CHALLENGE
Develop and distribute all digital media content, including emails, social media, and newsletters.
STRATEGY
Partner with staff and board to create quarterly newsletters, featuring original copy, photography, and video. Manage distribution lists and segmentation, draft content and design, garner edits and approval, distribute digitally, process feedback and tracking.
Graphic design by Anita Magaña
Digital and Print Media
ROLES
Content creator and producer
CHALLENGE
Capture annual metrics for donors and supporters.
STRATEGY
Partner with staff and board to collate key qualitative and quantitative metrics from the year that highlight program, organizational, and community impact. Use infographics to visualize data points that tell the story of what, where, and how we accomplish our work.
Planning and Promotion
ROLES
Content creator and producer
CHALLENGE
Design and develop strategy, planning, and implementation. Promote, ticket, and capture event highlights across digital channels.
STRATEGY
Partner with staff and board to develop, plan, and produce meaningful community events in support of our mission, advancing racial and social justice. Prioritize community needs in all planning aspects. Document event highlights through blog and social media, such as: YouthFirst Conference 2018.
Graphic design by Anita Magaña
End-of-year Fundraising
ROLES
Content creator and producer
CHALLENGE
Create end-of-year fundraising program.
STRATEGY
Partner with staff and board to create end-of-year programming to celebrate our successes, spotlight our incredible youth talent, and raise funds to continue breaking barriers in equity training and education.
Trifold Print Brochure
ROLES
Content creator and producer
CHALLENGE
Create overview of RNW organization and programs.
STRATEGY
Partner with staff and board to create organization and program overview brochure that encompasses the ethos of RNW as well as the programmatic offering. Include aspirational headline, value proposition, testimonial, contact information, logo and brand identity, mission, vision, audiences, and community photography.
